Ashley Madison Returns to Growth

­­Infidelity is widespread, it’s something that isn’t often talked about but happens every day all around the world. If you’re questioning that like many people are, we’re here as the world’s leading married dating website[1] to tell you, it’s true!

Ernst & Young LLP (EY Canada) examined our 2017 membership statistics for AshleyMadison.com and their report confirms that there’s a balanced gender ratio and lots of momentum in daily signups.

Read Full Report

We’ve released the findings of the report verifying more than 15,000 new member accounts were added on average each day in 2017. The site saw a low of 10,715 member accounts joining daily in April and a high of 20,518 per day in October. This report validates and clearly demonstrates the health and vibrancy of this unique community of like-minded people. Last year alone (2017) 5,673,024 new accounts were created.

Now, there’s a lot of people looking to have an affair.

And we bet you’ll be surprised to know that the EY Canada Report on Customer Statistics further revealed that on average for every active paid male account there was 1.1 active female accounts created in 2017. That’s right, there are more women than men using AshleyMadison.com. For men, that’s great motivation to get out and find the women you’re looking for. And for women, this puts the ball in your court, allowing you more options and more autonomy.

What’s behind this gender ratio?

Dr. Alicia Walker researched the female members of Ashley Madison for her book The Secret Life of the Cheating Wife and found that women lacked sexual satisfaction in their primary partnerships but still possessed a great deal of love for their partner and no desire to actually end the marriage. According to Walker, these women were actually cheating to stay married. For many Ashley Madison members, having an affair allows them to return to their marriage and their household unit as a happier and more satisfied partner.

Looking Ahead

Ashley Madison spent the greater part of 2017 focusing the company on its original married dating roots – a space it invented and continues to lead. This report comes as the company is continuing its efforts to create a better Ashley Madison for its members, through platform enhancements and a renewed passion for improving the member experience.

“At Ashley Madison, our members’ experience is paramount,” said Ruben Buell, President and CTO, ruby Life Inc. “That experience starts with trust; trust that we have built a community of like-minded individuals, trust that you will be able to find and connect with other members in this community, and trust that you can pursue your affair discreetly.”

For 2018, the company is continuing that commitment to its members with planned improvements that will make it easier for them to join, find, and connect with one another in more than 50 countries and in 19 languages. Investing in the member experience is clearly paying off as seen by the growth in new accounts and a ratio of 1.1 active female accounts for every 1 paid male account.

“We heard our members loud and clear when they told us married dating is what they want from our site,” said Buell. “Every day we ask how can we make Ashley Madison better for them – that’s what drives us and believe me when I say, we’re just getting started.

To access the full EY Canada report, click here.

Ashley Madison numbers at a glance:

  • 5,673,024 new accounts were registered on Ashleymadison.com in 2017
  • There was an average of 15,542 new member accounts opened each day in 2017
  • For accounts created in 2017, the ratio of active paid male accounts to active female accounts in 2017 was 1 to 1.1
  • On average there were 472,752 new monthly sign-ups in 2017
  • The low and high months for registrations, in 2017, were April (321,460) and October (636,073) respectively

AshleyMadison.com is the original destination for married dating and the global leader in affairs. With more than 54 million member accounts worldwide since 2002, Ashley Madison is the premier destination for married dating.

 

 

 

 

[1] Based on the number of members that have joined since 2002.

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