Since the launch of the site in Australia, AshleyMadison.com has seen an average of 3,100 women sign-ups per day. On the day after Mother’s Day, we had 9,365 women sign up to the service (over three times our average daily sign-up rate).
After seeing this jump, we took a sample survey of the women that signed up on Monday which revealed that:
– 63% of them self-identified as stay-at-home moms
– The average age was 38 years-old
Noel Biderman, President and Founder of AshleyMadison.com, believes there are several reasons why women turn to AshleyMadison.com after Mother’s Day.
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